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Success! The 2012 Great American Smokeout

Nov 16, 2012
Success! The 2012 Great American Smokeout

The American Cancer Society’s 37th Great American Smokeout took place on November 15th this year. As a day when smokers are traditionally encouraged to quit, the 84 again used this day to encourage teens not to start smoking or to quit.

The 84 also suggested that chapters take this day as an opportunity to speak out against Big Tobacco and show them that they won't be duped into a life of tobacco use. The theme this year was “We are not fooled.” Youth snapped pictures of themselves and their friends holding notes to the tobacco industry and posted them on The 84’s Facebook page. They also hung up and tweeted posters that said “84% of teens in MA are NOT fooled. Have you been fooled?” and “Big Tobacco spends $10.5 billion each year in the U.S. to market their tobacco products, EVEN TO KIDS. They are trying to fool everyone. Have you been fooled?”

Students in South Hadley participated in the event at their school again this year by hanging posters and handing out stickers and buttons at lunch.  Youth waited in line to take pictures to show they were against Big Tobacco. Peer leaders and even the Athletic Director were on board!

Members of the Lowell Community Health Center's The 84 chapter also used school lunches to take pictures, talk to their peers, and give away prizes. Their big message was “Tobacco doesn’t fool us!” Many other chapters across the state also joined in to show they are not fooled.

The 2012 Great American Smokeout is over, but it's never too late to share this message with people you know and to get them to speak out about Big Tobacco.

The 84 represents the 84% of Massachusetts teens who choose not to smoke.